Opi Nail Polish

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Opi Nail Polish Biography

George Schaeffer has built OPI Products Inc., the world’s leading Professional Nail Care company, through an acute business sense and an extraordinary commitment to the Professional Beauty Industry and its needs.  But he has actually built even more.

George Schaeffer has built the American Dream.

Schaeffer immigrated to the United States from Hungary with his family in 1956.  After receiving his college degree from City College of New York, Schaeffer began his career in the family garment manufacturing business in NYC.

With an enormous appreciation for America and a dream of an even better lifestyle, Schaeffer heeded the famous words, “Go west, young man,” and moved his family to California in 1981.

A Star Is Born
In Los Angeles, Schaeffer started on the path to what would make him a legend in the Beauty Industry. The path started in the most unlikely of places – a dental supply business that Schaeffer purchased called Odontorium Products Inc.  Schaeffer soon realized that the acrylic “porcelains” used to make dentures were similar to and, in fact, even better than the materials used by Nail Professionals for crafting acrylic nails.  Seizing upon the opportunity, Schaeffer applied his knowledge of Dental Technology to the Nail Industry to formulate superior products for Nail Technicians.
Partnering with a chemist, Schaeffer developed what has fondly become known as the “rubber band special,” an acrylic system based on the dental formulas but developed specifically for nails (the bottles were held together with a rubber band). Schaeffer peddled the “rubber band special” door-to-door to nail salons in Los Angeles.  Once they tried it, Nail Technicians clamored for more of this  state-of-the-art system.

Keeping the initials of the dental supply company, Schaeffer started OPI Products Inc. in 1981 in a few square feet of office space in Hollywood, California.  But it wasn’t long before Schaeffer began to miss the dynamics of the fashion industry and the thrill of working with colors; as a result, OPI entered the world of color in 1989 and grew to produce the world’s best-loved professional Nail Lacquers.
The Colors of Success
OPI truly revolutionized the world of nail color with its Nail Lacquers.  With two extraordinary Collections each year, each themed around a specific geographic location and filled with 12 of that season’s most fashion-forward shades, OPI brought the glamour back to nails, transforming them into an integral part of the style picture.
With Lacquer names so clever that customers can’t stop talking about them, the company turned the idea of names like “Pink #2” and “Bright Red #1” into names like “Coney Island Cotton Candy” and “I’m Not Really a Waitress.”  And with a Patented Lacquer Bottle, Ergonomic Cap, and ProWide® Brush designed for the ultimate in application, OPI has combined the world’s most stunning colors with the highest quality Nail Lacquers imaginable.  Preferred by Professionals and favored by red-carpet celebrities, OPI Nail Lacquer is available in 200+ shades – and has generated a global Culture of Color.

A World of Opportunity
Under Schaeffer’s guidance, OPI has grown since 1981 by continuing to keep Nail Professionals and their clients on the forefront of innovation with an entire range of state-of-the-art quality products for hands, feet, and nails.

OPI has been granted more than 30 Patents for its innovative product ideas.

The worldwide leader in Professional Nail Care, OPI is distributed in over 100 countries on six continents around the world – adding up to Schaeffer traveling more than 100,000 miles each year, meeting with Nail Professionals, listening to their needs, and then spearheading product development to answer those needs.

And back at home, the company has grown from that tiny two-room office in 1981 to a corporate headquarters of multiple buildings on over 7 acres of land in Hollywood.

Giving Something Back
Always a believer in giving something back in return for the good fortune that he enjoys, Schaeffer founded the Schaeffer Family Foundation, a philanthropic organization created to help those in need.  The Foundation has donated millions of dollars to charities worldwide, most notably the American Heart Association, the Leukemia Research Foundation, the American Red Cross, Broadway Cares / Equity Fights AIDS, Gilda’s Club Worldwide, Starlight Starbright Children’s Foundation, Project HOPE International, Oceana, City of Hope, the National Kidney Foundation, and Breast Cancer awareness.
OPI regards its employees as family, and, as a result, awards computers and college scholarships to children of qualifying OPI employees.

Supporting the Professional Beauty Industry
Schaeffer is an active, influential force in the Professional Beauty Industry, continuing to fight the diversion of Professional Beauty Products and support Beauty Professionals.  As a founding member and Chairman of the Nail Manufacturers Council, his mission is to advance the Professional Nail Care Industry in legislative and regulatory matters.  He personally maintains a vital connection with those at every level of the industry from Nail Techs to Distributors and is committed to furthering the education of Beauty Professionals.  Schaeffer also devotes a great deal of his time to working on industry-related issues such as sanitization, health, and product safety.

Schaeffer is a former member of the Board of Directors of the American Beauty Association and a founding member of the Professional Beauty Federation.  He is a Board Member of the Manufacturers Leadership Council of the Professional Beauty Association, and a past member of its Governing Council.  In addition, he is on the Board of Directors of the Personal Care Products Council (formerly the Cosmetic, Toiletry and Fragrance Association), and is a Board Member of NABE (North American Beauty Events).  Schaeffer was also elected a Director of the International Nail Industry Federation of Japan.

Always a New Dream
When asked what’s next, Schaeffer smiles.  With the continuing evolution of technology in the Professional Beauty Industry, certainly the newest, cutting-edge products from OPI are only an innovation away.  And with a mind for business and a heart for challenge, George Schaeffer knows that his next success story is just around the corner.
Schaeffer resides in Beverly Hills, California, and is the father of two – Robbie and Nicole – who are both learning the beauty business firsthand.
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish
Opi Nail Polish

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